Overpass Banners

As the most effective and eye-catching advertising unit in outdoor advertising, overpass banners are hired to the advertisers with a dynamic network discipline. The products are evaluated and categorized with an analytical methodology in which the following parameters are taken into account.

Road Data

Roads ranging from 1 to 5 in terms of importance, and the vehicle data statistics on these roads have been taken into consideration and used in the valuation. 

Resident Population

Demographic characteristics and income rate of the population in the interaction area of ​​the overpass banners have been taken into account and used in the valuation.

Foot Traffic

Areas with heavy foot traffic directly increases the frequency of views of the advertising units; thus, here, the means of public transportation and their positioning have been taken into consideration.

City Attractions

The distribution and the locations of the shopping centers, private hospitals, state hospitals and also private and state educational institutions in Istanbul have been taken into account during the evaluation process.